{"id":1325,"date":"2026-03-25T15:44:18","date_gmt":"2026-03-25T18:44:18","guid":{"rendered":"https:\/\/radio365.com.br\/portal\/?p=1325"},"modified":"2026-03-25T15:49:40","modified_gmt":"2026-03-25T18:49:40","slug":"sao-paulo-morum-byd","status":"publish","type":"post","link":"https:\/\/radio365.com.br\/portal\/sao-paulo-morum-byd\/","title":{"rendered":"S\u00e3o Paulo avalia novo Naming Rights e Morumbi pode virar Morum BYD"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1325\" class=\"elementor elementor-1325\">\n\t\t\t\t<div class=\"elementor-element elementor-element-699b3280 e-flex e-con-boxed e-con e-parent\" data-id=\"699b3280\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1f3f53f1 elementor-widget elementor-widget-text-editor\" data-id=\"1f3f53f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"290\" data-end=\"512\">O S\u00e3o Paulo FC pode fazer um neg\u00f3cio da China com a Gigante montadora BYD e passar por uma mudan\u00e7a significativa fora das quatro linhas nos pr\u00f3ximos meses. O clube avalia a renova\u00e7\u00e3o \u2014 ou substitui\u00e7\u00e3o \u2014 do contrato de Naming Rights do Morumbi, cujo acordo atual se aproxima do fim.<\/p><p data-start=\"514\" data-end=\"730\">Firmado em 2023 com a marca Bis, da Mondelez, o contrato garantiu ao Tricolor uma receita relevante, estimada em cerca de R$ 25 milh\u00f5es, al\u00e9m de valores adicionais anuais pela exposi\u00e7\u00e3o da marca associada ao est\u00e1dio.<\/p><p data-start=\"732\" data-end=\"932\">Apesar da expectativa por renova\u00e7\u00e3o, ainda n\u00e3o houve reuni\u00f5es recentes entre as partes. O cen\u00e1rio abre espa\u00e7o para novas negocia\u00e7\u00f5es, e uma poss\u00edvel mudan\u00e7a de patrocinador ganha for\u00e7a nos bastidores.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-60a3fb39 e-flex e-con-boxed e-con e-parent\" data-id=\"60a3fb39\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6d700a78 elementor-widget elementor-widget-heading\" data-id=\"6d700a78\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Ou\u00e7a o boletim em \u00e1udio..<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-439f0827 e-flex e-con-boxed e-con e-parent\" data-id=\"439f0827\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-100069ac elementor-widget elementor-widget-text-editor\" data-id=\"100069ac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<iframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/VsXmW-AZGJA?si=nHPWVMbSJP0i4c3H\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6b09afd2 e-flex e-con-boxed e-con e-parent\" data-id=\"6b09afd2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1236e92c elementor-widget elementor-widget-heading\" data-id=\"1236e92c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Continue lendo...<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-152424ff e-flex e-con-boxed e-con e-parent\" data-id=\"152424ff\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ddc5874 elementor-widget elementor-widget-text-editor\" data-id=\"ddc5874\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"934\" data-end=\"1238\">Entre os interessados, a montadora chinesa BYD surge como uma das principais candidatas a assumir os naming rights do est\u00e1dio. A empresa, que vem expandindo sua presen\u00e7a no Brasil, pode oferecer um aporte financeiro ainda maior ao S\u00e3o Paulo, tornando a negocia\u00e7\u00e3o estrat\u00e9gica do ponto de vista econ\u00f4mico.<\/p><p data-start=\"1240\" data-end=\"1437\">A R\u00e1dio 365 d\u00e1 a dica: o torcedor deve observar como contratos de naming rights impactam diretamente o caixa do clube \u2014 essas receitas ajudam a viabilizar contrata\u00e7\u00f5es e investimentos na estrutura.<\/p><p data-start=\"1439\" data-end=\"1691\">A decis\u00e3o sobre o futuro do nome do Morumbi vai al\u00e9m de uma quest\u00e3o simb\u00f3lica. Trata-se de uma opera\u00e7\u00e3o estrat\u00e9gica que pode aumentar significativamente as receitas do clube, fortalecer sua marca no mercado e ampliar o poder de investimento no futebol.<\/p><p data-start=\"1693\" data-end=\"1917\">Para o torcedor, a poss\u00edvel mudan\u00e7a pode gerar debates sobre identidade e tradi\u00e7\u00e3o, mas tamb\u00e9m representa um passo importante na moderniza\u00e7\u00e3o financeira do clube em um cen\u00e1rio cada vez mais competitivo no futebol brasileiro.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1e6ee760 e-flex e-con-boxed e-con e-parent\" data-id=\"1e6ee760\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-153daa57 elementor-widget elementor-widget-shortcode\" data-id=\"153daa57\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-3657959638284032\"\n     crossorigin=\"anonymous\"><\/script>\n<!-- Portal_Rodap\u00e9_Horizontal -->\n<ins class=\"adsbygoogle\"\n     style=\"display:block\"\n     data-ad-client=\"ca-pub-3657959638284032\"\n     data-ad-slot=\"8019569439\"\n     data-ad-format=\"auto\"\n     data-full-width-responsive=\"true\"><\/ins>\n<script>\n     (adsbygoogle = window.adsbygoogle || []).push({});\n<\/script><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>O S\u00e3o Paulo FC pode fazer um neg\u00f3cio da China com a Gigante montadora BYD e passar por uma mudan\u00e7a significativa fora das quatro linhas nos pr\u00f3ximos meses. O clube avalia a renova\u00e7\u00e3o \u2014 ou substitui\u00e7\u00e3o \u2014 do contrato de Naming Rights do Morumbi, cujo acordo atual se aproxima do fim. Firmado em 2023 com &hellip;<\/p>\n","protected":false},"author":3,"featured_media":1327,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27],"tags":[],"class_list":["post-1325","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sao-paulo"],"jetpack_featured_media_url":"https:\/\/radio365.com.br\/portal\/wp-content\/uploads\/2026\/03\/morumbi-naming-rights-byd.jpg","_links":{"self":[{"href":"https:\/\/radio365.com.br\/portal\/wp-json\/wp\/v2\/posts\/1325","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/radio365.com.br\/portal\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/radio365.com.br\/portal\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/radio365.com.br\/portal\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/radio365.com.br\/portal\/wp-json\/wp\/v2\/comments?post=1325"}],"version-history":[{"count":7,"href":"https:\/\/radio365.com.br\/portal\/wp-json\/wp\/v2\/posts\/1325\/revisions"}],"predecessor-version":[{"id":1337,"href":"https:\/\/radio365.com.br\/portal\/wp-json\/wp\/v2\/posts\/1325\/revisions\/1337"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/radio365.com.br\/portal\/wp-json\/wp\/v2\/media\/1327"}],"wp:attachment":[{"href":"https:\/\/radio365.com.br\/portal\/wp-json\/wp\/v2\/media?parent=1325"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/radio365.com.br\/portal\/wp-json\/wp\/v2\/categories?post=1325"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/radio365.com.br\/portal\/wp-json\/wp\/v2\/tags?post=1325"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}